It’s a popular belief that once you’ve built a website, the work is done—that all you need to do is wait for visitors to start rolling in. But, as many business owners discover, simply building a site isn’t enough. In today’s digital world, “Build it, and they will come” doesn’t hold up on its own. To drive traffic, attract leads, and keep your site relevant, a website needs ongoing attention and strategy.
At Bear Double, we help clients lay the foundation with a strong, purpose-driven website. But we also know that after a website is built, there’s more work to be done to ensure that it reaches and engages the right audience. Here’s a look at some of the essential steps to take after your site goes live, from social media to SEO to expansion strategies.
Drive Traffic Through Social Media
One of the most effective ways to increase your website’s visibility is through social media. By sharing content that directs followers to your site, you can drive traffic and create new opportunities for engagement. Social media allows you to connect with your audience on a personal level, build brand loyalty, and encourage them to explore what you offer.
While Bear Double doesn’t handle social media management, we have a trusted referral partner, Wildflower Social Media, who specializes in helping businesses build and execute successful social media strategies. With a track record of results, Wildflower Social Media knows how to craft content that drives clicks, builds community, and strengthens your online presence.
Implement an SEO Strategy for Organic Traffic
If you want your website to reach new clients, optimizing for search engines is crucial. Search Engine Optimization (SEO) is about making your website more visible in search results for keywords and phrases relevant to your business. A well-executed SEO strategy helps potential clients find your site when they’re looking for services or products like yours, increasing your chances of generating organic (non-paid) traffic.
At Bear Double, we guide our clients in implementing SEO strategies tailored to their industry and audience. From identifying key search terms to optimizing content and structure, we ensure that your website not only looks great but also ranks well on search engines. This visibility helps bring in leads who are already searching for solutions like yours, making SEO an essential component of your website’s long-term success.
Budget for Updates and Expansions
A successful website isn’t static—it grows and evolves alongside your business. After launch, it’s important to view your website as a dynamic asset, one that can be continually improved and expanded. Over time, you might want to add new pages, update existing content, or introduce new features. This could mean anything from adding individual service pages (which help with SEO) to expanding with additional information about your products or team.
Planning for these updates as part of your ongoing marketing budget helps keep your website fresh and relevant. At Bear Double, we offer flexible pricing options that make it easy for businesses to add new pages as they grow. Whether you want to introduce a new service, add a blog, or build a resources section, our structure allows you to scale your site affordably, one page at a time.
Beyond Launch: Building an Ongoing Website Strategy
To truly make the most of your website, it’s essential to integrate it into your overall marketing strategy. That means thinking about it as part of a larger ecosystem that includes social media, SEO, and ongoing content updates. Here’s how to get started:
- Leverage Social Media
Share your website content on social media to drive traffic. Link to new blog posts, share customer testimonials, and encourage followers to check out specific pages. Wildflower Social Media, our trusted partner, can help you develop and execute a social media plan that aligns with your brand and brings clients to your website.
- Optimize with SEO
Regularly review your SEO strategy to ensure you’re reaching the right audience. As your business grows and trends change, so will the keywords and content that matter most. We help you maintain SEO best practices to ensure your site continues to attract organic traffic.
- Update and Expand Content
Plan for regular website updates and expansions. By adding new pages and fresh content, you keep your website engaging, informative, and aligned with your clients’ needs. Whether you’re adding a service page or expanding your portfolio, Bear Double’s pricing structure makes these updates easy and affordable.
A Website That Works Beyond Launch
Building a website is just the beginning. To truly make your website work for your business, think of it as a continually evolving tool that adapts to your goals, audience, and market changes. With Bear Double, you’re not just launching a website—you’re setting up an asset that grows with you.
Remember, “build it, and they will come” is just a starting point. With the right strategies in place, you can drive traffic, build your brand, and make your website a powerful part of your business’s ongoing success.