You want phones ringing and calendars booked; your website is the bridge. We’re here to guide you across it.
Running a small business in Metro Atlanta is a daily balancing act. Between serving customers, managing employees, and keeping the books straight, finding time to build—or fix—your website can feel impossible. Yet the data is clear: 99 % of consumers used the internet to find a local business in the last year (brightlocal.com). If your site loads slowly, looks dated, or hides your contact info, those would‑be customers click away and head to a competitor.
At Bear Double, we believe your website should work as hard as you do—attracting visitors, converting them to leads, and showcasing your brand 24/7. In this guide we’ll break down what actually goes into a “small business website package,” compare the leading options (including popular DIY builders and Shopify), and show why our custom WordPress packages are purpose‑built for Atlanta‑area service pros, professional firms, and B2B companies.
What Counts as a Small Business Website Package?
Think of a website package as “all the pieces that make your site run smoothly under one roof.” At minimum, that includes:
Core Component | What It Covers | Why It Matters |
---|---|---|
Strategy & Planning | Market research, keyword targeting, brand messaging | Ensures the site speaks to your Atlanta audience, not a generic template |
Design & Development | Layout, UX, visuals, coding, CMS setup | Creates a unique, conversion‑ready experience |
Content & SEO | Copywriting, on‑page optimization, schema, Google Business Profile (GBP) integration | Helps customers find you for searches like “electrician near me” |
Hosting & Security | Fast server, SSL, backups, updates | Keeps your site safe and lightning‑quick—53 % of users leave if a page takes >3 s to load (thinkwithgoogle.com) |
Support & Maintenance | Plugin/core updates, issue fixes, analytics | Saves you time and prevents “silent” site failures |
A true package bundles these essentials (plus any specialty add‑ons like e‑commerce or appointment booking) so you’re never stuck wondering, “Who handles that?” For an example, see the Bear Double Website Packages page.
Must‑Have Features for Atlanta Small Business Websites
- Mobile‑First, Blazing Fast Design – More than half of all searches happen on phones, and Google uses mobile speed as a ranking factor. Aim for sub‑2‑second loads.
- Crystal‑Clear Calls‑to‑Action (CTAs) – Buttons like “Book an Estimate” should be impossible to miss.
- Integrated Google Business Profile & Map Embed – Puts you in the local 3‑pack and gives customers one‑tap directions.
- Consistent NAP (Name, Address, Phone) & Local Schema Markup – Reinforces trust signals to search engines.
- Testimonials & Social Proof – Shout‑outs from happy Marietta or Buckhead clients build credibility.
- Secure SSL & Ongoing Updates – Hackers target outdated plugins; proactive maintenance keeps you safe.
- Blog / Resource Center – Fresh, helpful content positions you as the go‑to expert and fuels organic traffic.
Pro Tip: “Near me” intent is exploding—82 % of smartphone shoppers now use “near me” searches (redlocalseo.com). Localized pages and location keywords (e.g., “Atlanta small business website packages”) tap into that demand.
Deep Dive: Comparing Popular Website Package Options
DIY Site Builders (Wix & Squarespace)
Pros | Cons (What They Don’t Tell You) |
• Drag‑and‑drop editor—no code skills needed | Template Lock‑In – On Wix you can’t switch templates once your site is live without rebuilding from scratch (support.wix.com) |
• All‑in‑one pricing (hosting included) | Generic Design & SEO Limits – Thousands share the same templates, and fine‑tuning technical SEO (custom schema, advanced redirects, server‑level caching) is either impossible or requires paid apps |
• Quick launch | Feature Ceiling – Want custom fields, complex forms, or dynamic content? You’ll hit platform limits fast |
Export Headache – Moving away means manually recreating pages; there’s no true “download my site” button | |
Performance Bottlenecks – Builder scripts add weight; achieving <2 s loads often requires paid add‑ons or external CDNs |
Squarespace (Design‑Centric DIY)
Squarespace earns praise for aesthetic templates, but serious businesses still run into walls:
- Limited Customization – Beyond style tweaks, structural changes need custom code blocks, undermining the “no‑code” promise.
- Restricted Integrations – You’re confined to the Squarespace Extensions marketplace; niche tools (field service CRMs, HIPAA‑compliant forms, etc.) may be incompatible.
- SEO Plateaus – While Squarespace covers basics, you can’t granularly manage crawl control, multilocation schema, or advanced 301 rules without workarounds.
Shopify (Hosted E‑Commerce)
Shopify shines for pure product‑based stores, but many Atlanta service businesses don’t need—and shouldn’t pay for—its heavy retail stack. Key drawbacks:
- Transaction Fees & Cost Creep – If you use a third‑party gateway, Shopify skims up to 2 % per sale in extra fees (shopify.com). Add paid apps and your monthly bill balloons.
- Blog & Content Limitations – Shopify’s CMS is ecommerce‑first; its blog lacks flexible taxonomy, making long‑form content or resource hubs clunky.
- Limited Design Control – Theme customization requires Liquid code knowledge; complex layouts often need a developer or pricey app.
- Self‑Hosting Not Allowed – You’re locked into Shopify’s servers, so advanced speed optimizations (server‑level caching, edge compute) are off‑limits.
Custom‑Built WordPress (Our Recommendation)
Strengths | Why It Matters for Atlanta SMBs |
Flexible, open‑source CMS powering 43 % of the web (w3techs.com) | Scale from a 5‑page starter to a 100‑page powerhouse without rebuilding |
Ownership & Portability – Choose any host | Never locked in; migrate if service or costs change |
60,000+ plugins & themes | Add booking, multi‑location schema, or gated content quickly |
First‑class blogging & SEO tools | Dominate organic results for neighborhoods like Sandy Springs or Decatur |
Developer & community support | Thousands of pros available—no single‑vendor dependency |
Performance tuning (caching/CDN) | Hit Core Web Vitals for better rankings and conversions |
Spotlight on Bear Double’s WordPress Website Packages
Marietta’s Bear Double has spent eight years perfecting packages that balance strategy, beauty, and ROI for small‑to‑mid‑sized businesses across Metro Atlanta.
Package | Ideal For | What’s Included | Starting Investment |
1-Page Website | New ventures & solopreneurs looking to establish credibility and to develop their digital presence | • 1 page • Live in 3 days • Customized design • Copy developed with entrepreneur | $1,500* |
Quick Launch | Established service businesses ready to scale leads | • 4 pages • Live in 2 weeks • Customized design • Copy developed with entrepreneur • Additional pages available as add-ons • Contact Form • Embedded Reviews | $2,850* |
High Impact | Businesses in busy industries who want to stand out from the competition with a unique website | • 6 pages • Live in 6-7 weeks • Additional pages available as add-ons • Contact Form • Embedded Reviews • Copy developed by copywriter • Bespoke custom design • Website animation and interactive elements • Hero video on homepage • SEO research and copy editing • Additional functionality available as add-ons • 10 stock photos included | $5,450* |
All prices above are promotional prices available only for clients who sign up for our web care plan packages.
Explore all Bear Double Website Packages »
Why Atlanta, GA Small Business Website Packages Need a Local SEO Game Plan
Metro Atlanta is the nation’s 8th‑largest market, and competition for service keywords like “plumber in Cobb County” is fierce. A website alone isn’t enough—you need an integrated local strategy:
- Comprehensive Keyword Research – Split targets across city, suburb, and neighborhood tiers (e.g., “Roswell remodeling contractor”).
- Location Landing Pages – Unique content + schema for each service area.
- Citation Consistency – Align NAP across 50+ directories for trust.
- Review Generation Funnel – Automated email/text prompts boost your GBP stars; replying to reviews can persuade 88 % of consumers to choose you (brightlocal.com).
- Ongoing Content Marketing – Publish bi‑weekly blog posts answering local questions (“Do I need permits for a deck in Fulton County?”) to rank for long‑tail queries.
Bear Double bakes these steps into every package—no extra nickel‑and‑diming.
Frequently Asked Questions
How long does a custom WordPress site take?
Our launch times vary per package and are dependent on client feedback and assets during the development phase. Our 1-Page website launches in as few as 3 business days, our Quick Launch typically launches in 2 weeks, and our High Impact site in 6-7 weeks.
Can I edit my site myself?
Yes. We use the Divi visual builder so you can drag‑and‑drop text and images after launch. Plus, we include training videos for our clients who want to perform certain tasks on the website themselves.
Do I have to host with Bear Double?
We recommend our web care plan for speed and security, but WordPress means you own your site—you’re free to move it.
Is financing available?
We offer phased roll‑outs and split‑payment plans to match your cash flow.
Vision of Success
Picture this six months from today: Your new, mobile‑optimized site sits atop Google for “electrician Atlanta GA.” Leads arrive daily via a friction‑less booking form. Analytics show a 30 % jump in organic traffic, and your calendar fills weeks in advance. Meanwhile, you relax on a Braves game night knowing updates and security patches are handled by our Web Care team.
That success story is attainable—and repeatable—with the right website package.
Ready to Grow? Here’s Your Next Step
👉 Schedule a Free Website Package Consult
Stop spinning your wheels with generic builders. Get a site that pulls its weight—and then some.