As a small business owner, it’s tempting to take on every task yourself. When you’re bootstrapping or trying to save on costs, you might consider building your own website, thinking it’s just another item on the to-do list. But there’s a critical shift in perspective that can help your business grow in ways DIY solutions can’t: Work on your business, not in it. It’s a principle from Michael E. Gerber’s classic book The E-Myth Revisited, which emphasizes the power of delegation and the value of focusing on growth rather than getting bogged down in day-to-day tasks.
The decision to delegate your website development is not about cutting corners—it’s about recognizing where your time is best spent and investing in tools that drive your business forward.
Why You Shouldn’t Be Building Your Own Website
Building a website is more than just selecting a theme and adding content. A well-crafted website is an essential business asset, one that requires design expertise, user experience knowledge, and a clear understanding of brand storytelling. When business owners spend time on things that aren’t in their area of expertise, it can detract from other critical areas of growth, like client acquisition, service delivery, and team building.
The E-Myth’s principles remind us that small business owners can’t (and shouldn’t) be experts in everything. By focusing your energy on where you add the most value and letting professionals handle the rest, you position your business for growth, and your time is spent on building your brand—not just maintaining it.
Viewing Your Website as an Investment, Not an Expense
When it comes to your website, think of it as an investment, not an expense. While it may feel like a significant upfront cost, a professionally crafted website can become a long-term lead generator, a source of referrals, and a powerful conversion tool.
At Bear Double, we build websites that don’t just sit online passively. Our approach is to design sites that actively work for your business. With decades of experience, we create brands and craft stories that help your business connect with customers and convert leads at a higher rate. Your website becomes more than just an online presence—it’s a platform for growth.
The Power of Delegation: Leveraging Expertise
One of the biggest challenges for small business owners is the idea that they can handle it all. But when you delegate to experts, you gain access to specialized skills that can elevate your business beyond what a DIY solution can offer. At Bear Double, we bring years of experience in building brands and developing strategies that drive engagement. Our websites are designed with conversion in mind, with elements crafted to tell your story, generate leads, and foster client loyalty.
When you trust a team with the expertise to create a site that meets your business goals, you’re not just buying a website—you’re investing in a growth tool backed by experience and expertise. Our team knows how to build and position your brand so that your website isn’t just a checkbox on a list but an integral part of your strategy.
Affordable Plans for Every Stage of Your Business
We understand that cost can be a consideration, which is why we offer affordable plans that make it easier for businesses of all sizes to get started. Whether you’re looking to create a new website or need ongoing support, Bear Double has flexible options that fit your budget.
Our web care plans are designed with long-term relationships in mind. These maintenance packages allow us to stay connected with our clients, ensuring that your website remains fresh and up-to-date as your business evolves. From small text changes to photo updates, we provide support quickly and efficiently, giving you the freedom to focus on your core business.
Building a Website is Building a Partnership
Your website isn’t just a project—it’s the beginning of a partnership. At Bear Double, we regularly meet with our clients to understand their evolving needs, so we can adapt their website to align with their current goals and future vision. As your business grows, we’re here to help expand your site, add new features, and bring new ideas to life.
Focus on Growth, Not Just Maintenance
By entrusting your website to professionals, you free yourself to focus on the bigger picture. Remember, working on your business means dedicating your time to growth, strategy, and building client relationships. You don’t have to be an expert in everything—and when you work with Bear Double, you don’t have to be. We’re here to make sure your website becomes a valuable asset that supports your success.
So, if you’re ready to stop working in the business and start working on it, Bear Double is here to make that transition easier. Let us take the reins on your website, so you can focus on what you do best: building your dream.