When it comes to building a website for your small business, you might feel like you have endless options. From big national firms to do-it-yourself platforms, the choices can be overwhelming. But if your business is in Marietta or the surrounding area, there’s a...

Seth Godin once said, “Marketing is no longer about the stuff you make, but about the stories you tell.” Today, more than ever, people connect with stories—not just products or services. For small businesses, storytelling is the bridge between you and your customers....

“Perception is reality.” In business, this phrase couldn’t be truer. How people perceive your brand—the colors, fonts, logo, and overall look and feel—directly influences their trust in you, their willingness to work with you, and how they speak about your business to...

It’s a popular belief that once you’ve built a website, the work is done—that all you need to do is wait for visitors to start rolling in. But, as many business owners discover, simply building a site isn’t enough. In today’s digital world, “Build it, and they will...

For small business owners, the idea of “niching down” can feel risky. It’s natural to want to appeal to as many people as possible, but here’s the surprising truth: narrowing your focus doesn’t limit your audience. In fact, the phrase “the riches are in the niches”...

“Your brand is what people say about you when you’re not in the room.” This well-known quote from Jeff Bezos captures the essence of what it means to create a brand that resonates. For small business owners, the brand is often shaped in every in-person interaction,...

As a small business owner, it’s tempting to take on every task yourself. When you’re bootstrapping or trying to save on costs, you might consider building your own website, thinking it’s just another item on the to-do list. But there’s a critical shift in perspective...

When it comes to growing a small business, there’s a lot of truth to the phrase, “Your network is your net worth.” If you’re out there connecting with referral partners, collaborating with fellow businesses, and becoming an active part of your community, those...

For many small business owners, the idea of building a website that can compete online feels overwhelming. You might look at industry leaders with sites full of hundreds of pages, videos, blogs, and advanced functionality and wonder, How could my small business ever...

They say success leaves clues, and for small business owners, those clues are often the difference between just getting by and standing out. If you’ve ever found yourself wondering what makes certain customer interactions more successful or why some products or...

We all know that people connect with stories. For small business owners, the story of why you do what you do isn’t just a nice addition—it’s a powerful tool that can set you apart from the competition. Think about it: the heart of your business, the mission and...

We’ve all heard the phrase, “People do business with those who they know, like, and trust.” If you’re a small business owner, you’ll hear that phrase repeated like a mantra in just about every event you go to. But just because it might be annoying, it doesn’t mean...