The Riches are in the Niches: How Specializing Can Transform Your Business
For small business owners, the idea of “niching down” can feel risky. It’s natural to want to appeal to as many people as possible, but here’s the surprising truth: narrowing your focus doesn’t limit your audience. In fact, the phrase “the riches are in the niches”...
Your Brand is What People Say About You When You’re Not in the Room: Building a Website that Tells Your Story
“Your brand is what people say about you when you’re not in the room.” This well-known quote from Jeff Bezos captures the essence of what it means to create a brand that resonates. For small business owners, the brand is often shaped in every in-person interaction,...
Work On Your Business, Not In It: Why Delegating Your Website is a Smart Investment
As a small business owner, it’s tempting to take on every task yourself. When you’re bootstrapping or trying to save on costs, you might consider building your own website, thinking it’s just another item on the to-do list. But there’s a critical shift in perspective...
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