FinTech Startup Website & Branding

The Challenge

Predictile was a FinTech startup with a unique concept to help businesses increase customer loyalty. As a new startup with a novel concept, they were looking to create a brand that captured the attention and interest of their prospects while also establishing them as a new player in a crowded industry.

The Solution

We developed a brand that stood out from the industry. Leveraging a modern and unexpected color palette, and minimalist shapes, we were able to capture the innovative spirit of Predictile. The bold visual style set the tone for how this startup would go to position itself in the market.

Creating a Bold Brand for a the New Kid on the Block

The logo mark for predictile consists of two arrows that form an abstract P shape. The upward direction of the arrows represents a positive financial increase for the businesses that engage with predictile. The direction of the arrows, pointing to the left and right, higlights the possibility for those businesses to grow and expand by nurturing a predictable customer base.

The Building Blocks of a Startup Website

The website introduces new elements that further enhance the brand. By combining predictile’s magenta and purple into a gradient, the brand’s visual style now had a powerful new visual tool to leverage. The fluid divider that separated the gradient from other sections of the website became an element used in several of our other marketing materials.

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Expanding the Brand Through Apparel

The predictile logo and colors lent themselves very well to creating eye-catching apparel. We started the branding process by focusing on two staples of apparel, shirts and coffee mugs.

Telling the Brand Story Through Printed Material

As a FinTech startup with a novel concept, Predictile had to educate their target market on how their solution worked and how it could benefit both small and large businesses. Their printed materials were created using custom iconography and photography to support the brand story.