Cobb County Business Bootcamp Logo & Brand Materials

The Challenge

The Cobb County Business Bootcamp (CCBB) needed a strong, cohesive brand identity and marketing materials to attract and engage local entrepreneurs. The primary challenge was to create a brand identity that conveyed professionalism, community spirit, and inclusivity that the CCBB fosters.

The Solution

Bear Double undertook a comprehensive branding project for CCBB. This included developing a modern, appealing logo, a consistent color palette, and graphics that could be used both for digital and printed materials. The process involved close collaboration with CCBB leadership to understand their values, target audience, and goals. The result was a seamless, visually appealing brand and marketing materials that effectively communicates CCBB’s mission.

Continuous improvement

The CCBB is all about supporting local entrepreneurs and the spirit of continuous improvement. Our logo reflects this with an infinity shape, symbolizing never-ending progress. The dual tracks represent the various paths entrepreneurs might take, while the breaks and gaps show the challenges along the way. Overall, the design points toward growth and constant improvement, capturing the essence of the entrepreneurial journey.

Building out the brand

Building out the CCBB brand meant creating elements that would expand it beyond the logo. Since the CCBB would be an organization with several print and digital assets, it was important that we have a robust way to treat images and icons. We created a series of shapes that incorporated our key colors and allowed a unique treatment of the photos. Our icons were designed to be friendly and easy to understand.

Apparel and stationery

CCBB’s apparel and stationery are designed to inspire and motivate, combining style with functionality. Each piece, from sleek printed materials to comfortable, branded clothing, reflects the spirit of innovation and continuous improvement at the heart of the CCBB community.

CCBB’s website

CCBB’s website was the first point of contact for most of their audience, as such, it was paramount that we knock it out of the park not only visually but in terms of the user experience. Check out the case study below to see how we accomplished this task.

Website case study

A-Z solutions for Cobb County entrepreneurs

The Cobb County Business Bootcamp (CCBB) is a community-driven initiative aimed at supporting local entrepreneurs and small businesses. It offers a range of resources, including workshops, mentorship programs, and networking opportunities, to help business owners develop essential skills, connect with peers, and grow their enterprises.